Consumers reacted positively to Trump’s surprise presidential victory and Best days to holiday shop

December 09, 2016

Consumers reacted positively to the Donald Trump’s surprise presidential victory and expect the new administration’s fiscal policies to have a positive effect on the economy. The preliminary early December Consumer Sentiment Index rose to 98.0 versus the 94.3 expected and up from the 93.8 recorded in November. It was the highest reading since January 2015. Consumer Sentiment measures the overall health of the economy as determined by consumer opinion.

With the holiday shopping season upon us, a recent report by Foursquare says there are different days of the week that are better than others as far as slow days where a shopper can make the most of shopping time. Weekends, of course, are the busiest times and most crowded at the malls and parking lots. The data shows that the best days to shop during the holidays are Monday, Thursday, and Friday. Saturday is the busiest shopping day for any category of gifts that consumers are looking to purchase.